I Am Detroit embodies the working-class spirit and determination of one of the last iconic and authentic cities in America. It is both a display of pride for locals and a symbol of the never-quit attitude in people everywhere.
True to the brand, I Am Detroit’s “overnight success” story didn’t happen overnight and wasn’t always a success. Armed with $2000 each and a basic concept for an apparel company, Brandon Yopp and Bryan Young purchased a t-shirt press in 2011. Over the next several years, the brand was built through long days and nights of printing, and a persistent presence in local businesses and street fairs.
Today you can find IAD products with retailers throughout Southeast Michigan, as well as at our storefront location downtown. Still iconic, still authentic, still 100% manufactured in Detroit and sent with local pride from Fort Street to yours.